Designing a Christmas tree in mid July certainly brought some premature festive energy into the studio as well as a number of design challenges.
The brief was to create an easy-to-assemble pre-lit Christimas tree, mainly for the US market. The solution we developed was based on the principle of a gravity screw whereby each section would be dropped onto the next and would gently spin around into position. Within this mechanism we incorporated all the power connections which eliminated the need for fiddly wires.
The resulting solution was subsequently patented giving the client valuable protection in a competitive market.